How JAJA Tequila’s Co-Founders Martin Hoffstein and Maurice Tebele Are Putting the Fun Back in Tequila
JAJA Tequila has all the fun. With its brightly colored label that translates to laughter in Spanish, it stands out on the shelf from its older, more well-established counterparts with sophisticated branding. And although the brand launched in 2018 and is created by founders who don’t come from the beverage industry, the joke is not lost […]