Are you even a celebrity if you haven’t launched your own tequila brand? Just kidding — kind of. Matthew McConaughey and his wife, model and designer Camila Alves, are joining the long list of celebrities who have launched their own tequila brand. The parents of three kids call their new tequila, Pantalones: “the best thing […]
Not all creator brands are created equal. Some put the creator at the forefront of their branding and messaging while others focus on implementing the creator’s talent behind the scenes. Calirosa Tequila, the brainchild of couple Adam Levine and Behati Prinsloo, is a blend of both. “What we’ve tried to do differently is let Calirosa be […]
This is the golden age of content creation — 2023 is the year of the creator economy. Estimated to be worth more than $100 billion as of July 2022, content creation has proven its value, especially when it comes to powering marketing for brand building. Companies continue to make big investments in the creator economy […]
Diego Osorio didn’t set out to create an award-winning tequila that brings people together. Instead, it happened organically. It was a natural evolution of his creativity, family history, and passion for storytelling that culminated in the creation of Lobos 1707. As the Founder and Chief Creative Officer of a unique tequila that blends heritage and […]
‘Hire hard and manage light’ is Dia Simms‘s philosophy on building winning teams. As an entrepreneur, a seasoned executive, and the leader of Lobos 1707 Tequila and Mezcal‘s ‘wolfpack,’ Simms is creating a commercial case for why diversity works in the spirits industry and beyond. We caught up with her to learn more about her […]
Given that tequila is the fastest growing spirits category, it takes a lot to stand out among the competition. New brands must offer a product that’s as unique as it is delicious, and rethink their marketing and distribution strategies to get in front of today’s busy consumers. Enter Calirosa: A category-creating tequila that’s aged in […]
Authentic tequila only gets made under precise conditions; it must be produced in specific regions of Mexico and contain at least 51 percent agave. The global market is usually characterized by brands like Patrón and Jose Cuervo, which each had a double-digit volume share of the U.S. market in 2019. The tequila market had the […]
“If we’re synonymous with spicy, we’ve done our job.”