Company Culture | ForceBrands Newsroom

Discover The Wonderful Company and Its Mission-Driven Purpose

Purpose-driven companies have been a popular topic as of late, especially as the pandemic prompted many workers to consider their roles and their value within an organization. The idea of purpose-led businesses though is hardly new. In fact, many mission-orientated companies (think Patagonia) have existed for decades. The Wonderful Company is no exception. Its story […]

CATEGORIES Company Culture
PUBLISHED November 29, 2022
AUTHOR Rebecca Fryer

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5 Beauty and Wellness Brands to Watch This Fall

As resilient and historically recession-proof as the beauty industry is, it wasn’t immune to the sweeping changes that unfolded during 2020. According to McKinsey, beauty sales declined as much as 30 percent in the first half of 2020, although those levels have since rebounded in 2021. Like most industries during the pandemic, “adapt” was the […]

CATEGORIES Beauty
PUBLISHED September 23, 2021
AUTHOR ForceBrands

Global Food & Beverage Companies That Have Cracked the Code On Employee Retention

Employee retention has become a hot topic over the last year as more and more Americans leave their jobs for new opportunities and better work environments. Following 2020, the seemingly never-ending year, many employees fell victim to burnout as workloads increased or work-from-home orders caused blurred lines between work and personal time. This April, nearly […]

CATEGORIES Beverage
PUBLISHED July 29, 2021
AUTHOR ForceBrands

Calling All Beauty Insiders: The Sephora at Kohl’s Team Is Growing

When you think of dream teams in CPG, a partnership between Sephora and Kohl’s seems like a likely pairing. As far as retail chains go, Kohl’s is synonymous with top quality merchandise and Sephora is celebrated as the go-to store for all-things beauty, so it’s no surprise then that the announcement of their new collaboration […]

4 Celebrity Tequila Brands and the Teams Behind Them

Authentic tequila only gets made under precise conditions; it must be produced in specific regions of Mexico and contain at least 51 percent agave. The global market is usually characterized by brands like Patrón and Jose Cuervo, which each had a double-digit volume share of the U.S. market in 2019. The tequila market had the […]

CATEGORIES Beverage
PUBLISHED June 27, 2021
AUTHOR ForceBrands

6 Beer, Wine, and Spirits Companies Celebrating PRIDE

Pride Month is a celebratory time of year. It’s an opportunity to live your life unapologetically and to support those who do the same. Even if you don’t fall under the LGBTQ+ umbrella, that doesn’t mean you can’t express your support as an ally. This year, even with vaccinations on the rise, things still feel […]

CATEGORIES Beverage
PUBLISHED June 2, 2021
AUTHOR Stephanie Trovato

4 RTD Cocktails and Mocktails On the Rise

Ready-to-drink (RTD) cocktails and mocktails have been on the rise in the spirits industry for years now. Originally distrusted because of cheap ingredients and high sugar content, new brands have paved the way for exponential growth and new opportunities. These drinks offer better ingredients and a more unique take on what a ready-to-drink cocktail can […]

CATEGORIES Beverage
PUBLISHED May 30, 2021
AUTHOR ForceBrands

5 Great Beauty Jobs That Will Makeover Your Career

Inclusivity, AI technology, subscription-based services, vegan beauty, influencers — there’s a lot happening in the beauty industry. It’s a booming sector, too. The global beauty and personal care industry is set to become $131 billion by 2026. So if you’re looking for a dynamic sector to grow your career, look no further than our industry-specific […]

CATEGORIES Beauty
PUBLISHED May 24, 2021
AUTHOR Rebecca Fryer

6 Female-Led Beauty and Personal Care Brands That Give Back

As part of our ongoing Female Forces series to celebrate Women’s History Month (March), we’re highlighting some of the leading women who are changing the beauty, wellness, and personal care space with innovative approaches to wellbeing. Not only are these emerging brands led by women, but they’re also giving back to important causes. Whether they […]

Behind the Scenes of RNDC’s Strong Culture: ‘If It’s Fun, We’re Doing It Right’

Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands “If it’s fun, we’re doing it right.” That’s the motto Republic National Distributing Company (RNDC) uses to describe its team of high-energy professionals who provide impeccable customer service, unrivaled expertise in beverage education, and […]

CATEGORIES Beverage
PUBLISHED February 5, 2020
AUTHOR Rebecca Fryer

5 Modern Beauty Brands with Instagram Success Stories

In recent years, countless beauty brands have used social media as an irreplaceable marketing tool for gaining exposure and connecting with consumers. While the platform preference depends on the nature of each brand, modern beauty brands lean toward Instagram for two obvious reasons — it’s highly visual and interactive. Skincare, beauty, and wellness companies actively […]

CATEGORIES Beauty
PUBLISHED January 15, 2020
AUTHOR Polina Meshkova

4 Midwest Cannabis Companies Gaining Traction After Illinois Legalizes Marijuana

In December 2019, the state of Illinois passed a 600-page bill legalizing the sale and consumption of recreational cannabis for adults over the age of 21. While the bill contained plenty of fine print (including a “no deliveries” clause and strict hours for dispensaries), that hasn’t seemed to deter excited consumers from lining up as early […]

CATEGORIES Cannabis
PUBLISHED January 9, 2020
AUTHOR Madison Troyer

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