Interviews | ForceBrands Newsroom

Accelerating Brands: Go Behind the Scenes of Mesa de Vida

What started as a way to inspire professional athletes to eat healthy, nutritious food soon developed into a chef-crafted sauce brand that caught the attention of Whole Foods. Founder and Chef Kirsten Sandoval of Mesa de Vida says that having a digital presence has been key to her success — her Instagram account has proven […]

CATEGORIES Food
PUBLISHED September 28, 2022
AUTHOR Rebecca Fryer

Lobos 1707’s Founder Diego Osorio On ‘Building a Brand, Not a Moment’

Diego Osorio didn’t set out to create an award-winning tequila that brings people together. Instead, it happened organically. It was a natural evolution of his creativity, family history, and passion for storytelling that culminated in the creation of Lobos 1707. As the Founder and Chief Creative Officer of a unique tequila that blends heritage and […]

CATEGORIES Beverage
PUBLISHED September 20, 2022
AUTHOR Rebecca Fryer

3 Ways Natural Food Brands Can Win at Retail

We previously covered how recessions and economic challenges are an opportunity to advance at retail rather than retreat. But we want to go a bit deeper tactically on how you can block and tackle at retail to win over time. As such, this article will focus on the X’s and O’s of executing at retail. […]

CATEGORIES Food
PUBLISHED August 29, 2022
AUTHOR Dirty Hands

Cannabis Matters with Annie Davis of Growing Impact

After spending 15 years leading marketing, business development, and strategic account management in traditional CPG and the natural foods industry, Annie Davis made the move into the cannabis space. Inspired by its potential for positive social, environmental, and economic impact, she now leads the marketing and business development efforts for purpose-driven cannabis companies. In this […]

Cannabis Matters with Lisa Hurwitz of Happi

As one of the only cannabis-infused beverages on the market that’s targeted to women, Happi is uniquely positioned in the industry. In this episode of Cannabis Matters, we go behind the scenes of the company with its president Lisa Hurwitz, who’s bringing her experience in big CPG and at MSOs to the cannabis startup space. […]

CATEGORIES Cannabis
PUBLISHED July 26, 2022
AUTHOR Rebecca Fryer

Accelerating Brands: Go Behind the Scenes of Mocktail Club

Inspired by her worldly travels, Pauline Idogho initially launched Mocktail Club as a way for her to continue to enjoy celebratory cocktails while pregnant. Capitalizing on the low- to no-alc trend among today’s younger consumers, Idogho hopes to build Mocktail Club into a global brand. We caught up with her to learn more about the […]

CATEGORIES Beverage
PUBLISHED July 24, 2022
AUTHOR Rebecca Fryer

Cannabis Matters with Nick Fotis of 710 Labs

Quality over everything is the mantra behind 710 Labs and it shows. The brand is comprised of award-winning artists obsessed with making the richest flavored, pesticide-free, organically fed, small batch, hand trimmed cannabis on the planet. In the latest episode of Cannabis Matters, we go inside 710 Labs with its Chief Marketing Officer Nick Fotis who […]

CATEGORIES Cannabis
PUBLISHED July 12, 2022
AUTHOR Rebecca Fryer

How biom Co-Founders Will Gahagan and Hank Schellenger Are Cleaning Up the Wipes Industry

With a shared passion for the ocean and sustainable design, Will Gahagan and Hank Schellenger are cleaning up the wipes industry. While straws and plastic bottles may first come to mind when people think about environmentally-unfriendly products, 90 percent of wet wipes contain plastic. This discovery, combined with the fact that all wipes produced globally […]

CATEGORIES Beauty
PUBLISHED June 26, 2022
AUTHOR Rebecca Fryer

Cannabis Matters with Graham Farrar, President of Glass House Brands

In the premiere episode of Cannabis Matters, we go behind the scenes of Glass House Brands with President Graham Farrar. A self-proclaimed tech geek with a longtime passion for cannabis, Farrar is on the cutting edge of California’s booming cannabis industry. ForceBrands‘ Cannabis Client Strategist and host of Cannabis Matters, Eric Rosen, catches up with […]

ForceBrands Introduces New “Cannabis Matters” Video Series

ForceBrands is proud to introduce Cannabis Matters, a new thought leadership video series that explores conversations with the brightest minds in today’s cannabis industry. Hosted by ForceBrands’ Client Strategist Eric Rosen, each episode offers insights from leaders about how they’re attracting and retaining world-class talent and navigating the ever-evolving cannabis space. The series features leaders […]

CATEGORIES Cannabis
PUBLISHED June 16, 2022
AUTHOR Rebecca Fryer

Thought Leadership in 10 with Deborah Brenner, Founder of Women of the Vine & Spirits

Join Founder and CEO of ForceBrands and PINATA Josh Wand in 10-minute conversations with leaders across the consumer brand universe. The series of fireside-like chats, originally shared on his LinkedIn, feature some of the industry’s most game-changing thought leaders. Watch the video to catch up with Deborah Brenner, Founder of Women of the Vine & Spirits. Read the full interview […]

CATEGORIES Beverage
PUBLISHED June 15, 2022
AUTHOR Rebecca Fryer

Thought Leadership in 10 with Beverage Industry Executive Jeff Popkin

Join Founder and CEO of ForceBrands and PINATA Josh Wand in 10-minute conversations with leaders across the consumer brand universe. The series of fireside-like chats, originally shared on his LinkedIn, feature some of the industry’s most game-changing thought leaders. Watch the video to catch up with beverage industry executive Jeff Popkin. Read the full interview […]

CATEGORIES Beverage
PUBLISHED June 15, 2022
AUTHOR Rebecca Fryer

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