Interviews | ForceBrands Newsroom

Get to Know Bardstown Bourbon Company’s CFO Ingrid Gentry

Although male CFOs outnumber female CFOs 6.5 to 1 in the Russell 3000, companies looking for higher financial returns should consider putting more women in the role. A study by S&P Global Market Intelligence found that within the first 24 months of appointing female CFOs, companies averaged a 6 percent increase in profits and an 8 percent better […]

CATEGORIES Beverage
PUBLISHED July 5, 2020
AUTHOR Rebecca Fryer

How Jenny Cawthon’s Food Philosophy Launched Greenjoy

As part of our ongoing Female Forces series to celebrate women leaders in the consumer brand universe, we’re highlighting Jenny Cawthon, the Founder of Greenjoy. Inspired by her mother’s passion for health and her legendary salad dressing recipes, Greenjoy is on a mission to bring people together with nourishing food. We caught up with Cawthon […]

CATEGORIES Food
PUBLISHED June 29, 2020
AUTHOR Rebecca Fryer

ForceBrands’ Rachel Doueck On Beverage Industry Hiring During COVID-19

Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]

CATEGORIES Beverage
PUBLISHED June 22, 2020
AUTHOR Rebecca Fryer

BIGR Ventures’ Duane Primozich On Why He Doesn’t Consider Himself a Leader

Born to Lead is ForceBrands’ original leadership series that highlights industry thought leaders across CPG. In the debut episode of Born to Lead, we caught up with Duane Primozich, the Co-Founder & Managing Partner at BIGR Ventures, a Boulder, Colo.-based growth equity fund providing value-added, strategic partnership, and capital to promising early-stage products. Although Primozich doesn’t […]

Reimagining Soda for a New Era with the Co-Founder and CEO of United Sodas Marisa Zupan

Soda has an iconic place in American culture. For many Americans, the sweet, bubbly beverage conjures up nostalgia for beach vacations, childhood celebrations, and trips to the movie theater. Marisa Zupan not only wants to celebrate this legacy but modernize it for today’s consumers with the launch of United Sodas. Cleverly packaged in a rainbow […]

CATEGORIES Beverage
PUBLISHED May 24, 2020
AUTHOR Rebecca Fryer

ForceForward: The Essential Business of Cannabis with Grassroots Lisa Hurwitz

ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. One of the more positive business narratives to emerge amid the COVID-19 pandemic has been the fact that the government has deemed cannabis businesses essential, further legitimizing cannabis as a powerful CPG player. We caught up with Lisa […]

CATEGORIES Cannabis
PUBLISHED May 19, 2020
AUTHOR Rebecca Fryer

How Transparent Food Marketplace BUBBLE Is Proving Its Essential Place in Grocery

Jessica Young has always had a passion for clean food. Although she didn’t set out in her career to launch an online marketplace where consumers could directly access some of the healthiest products from today’s most innovative food brands, she recognized there was a need for it. “I was thinking of launching my own food […]

CATEGORIES Food
PUBLISHED May 10, 2020
AUTHOR Rebecca Fryer

Created By Emerging Brands for Emerging Brands: OTHRSource Helps Challengers Restock with Speed

During this challenging time, we’ve seen a surge in demand hit the food and beverage industry. CPG brands are working around the clock to complete orders, but the sheer scale of demand retailers are facing is leaving many shelves across the country still bare. The situation was impossible to plan for and necessitates added support […]

CATEGORIES Food
PUBLISHED May 4, 2020
AUTHOR Rebecca Fryer

ForceForward: Virtual Brand Discovery with FounderMade’s Meghan Asha

ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. What happens when your business is built around in-person meetings and events, and the world suddenly shifts to a new virtual reality? How do you adapt? We caught up with FounderMade‘s Founder Meghan Asha to learn how she’s […]

How Proposition Cocktail Co.’s CEO John Korkidis Is Finding Opportunity Amid Chaos

Entrepreneur John Korkidis considers himself a jack-of-all-trades and a master of one. His multidimensional background in advertising, tech, and creative has proved instrumental in building the Proposition Cocktail Co. brand. He’s also no stranger to challenging times, either. He lived in Beijing, China not long after SARS (the first pandemic of the 21st century) during the […]

CATEGORIES Beverage
PUBLISHED April 26, 2020
AUTHOR Rebecca Fryer

Introducing &Sunny, a CBD Beauty Wellness Brand Made for Women By Women

From Instagram content to consumer products, it’s no secret that wellness is trending. Whether it’s temporarily disconnecting from your cell phone or practicing mindful meditation, the self-care revolution is real and is one that inspired Rachelle Slotnick to launch &Sunny, a CBD beauty and wellness brand for women by women. Slotnick launched the subscription-based company in […]

CATEGORIES Cannabis
PUBLISHED March 29, 2020
AUTHOR Rebecca Fryer

How Founder Brittany Fuisz Is Disrupting the Crowded Alternative Milk Space with malibu mylk

Brittany Fuisz is not your average beverage entrepreneur. As an experienced marketer with a culinary degree, she conceptualized the idea for malibu mylk, an organic, vegan flaxseed dairy alternative, right from her own kitchen. The newly launched beverage is carving a unique niche in the space and is on a mission to change the way the […]

CATEGORIES Beverage
PUBLISHED March 15, 2020
AUTHOR Rebecca Fryer

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